• Responsibly Made

    All of our creators are paid with fair wages. All of our products are made with the intention to stay with the first acquirer for a long time and then pass down to other users.

  • Heritage Items

    To us tradition means quality and continuity. We're inspired by traditional patterns, textiles and craftsmanship around the world. We create limited edition pieces either from quality virgin materials or upcycled items with histories.

  • With Personality

    Each piece is designed to fit and elevate your causal wear and accompany you in your life journey. Want to make a statement? Add a dash of hoopyness.

Hoopy ; just like a Hoopoe

For our brand, Hoopy means Hoopoe-like. We are inspired by the bird Hoopoe from the famous sufi poem the Conference of the Birds, where Hoopoe leads a group of birds into a journey of search for truth and self-exploration. The wisdom, charisma and the colorful characteristics of the bird constitute our brand DNA.