About Us

For our brand, Hoopy means Hoopoe-like. We are inspired by the bird Hoopoe from the famous sufi poem the Conference of the Birds, where Hoopoe leads a group of birds into a journey of search for truth and self-exploration. The wisdom, charisma and the colorful characteristics of the bird constitute our brand DNA.

The soul of a Hoopy piece is embodied by the elegant shapes, colors and textures that create a sense of timelessness and warmth. Each piece is designed in Istanbul, Turkey and is produced by hand from premium fabrics.

We are inspired by the timeless colors and patterns around the world. Our collections reflect our love of color, pattern and craftsmanship.

Hoopy pieces are designed to accompany our wearers in their everyday odyssey as each one of them become heroes of their own life stories.